Founded in
What they do
UK-based advertising agency
In a nutshell
An award-winning advertising agency known for blending creativity, digital and data to develop campaigns that help brands better engage with consumers.

Progressive people management

Part of Accenture Interactive, Karmarama is one of the UK’s most forward-thinking ad agencies. From its London base, the agency works with clients such as The Guardian,, Iceland, Honda, Just Eat and Unilever. Karmarama has also been listed in the Sunday Times Top 100 Companies to Work For for 6 years in a row.

The challenge

As one of the most innovative agencies in Europe, Karmarama needed digital HR and finance systems which aligned to the progressive solutions they create for their clients. Luke PrebbleHR Business Lead Karmarama’s HR department approached bob to streamline the admin involved in their employee management activities to ensure they had time to focus on what matters most: their people.

Our solution

Bob delivered an intuitive, automated and customisable platform that fit Karmarama like a glove. The team has rolled bob’s features out gradually – starting with essential HR functions like booking time off and logging work anniversaries and moving into managing performance and feedback. Our customer support team has been by their side every step of the way, supporting them in the background whenever they had questions.

Luke describes how bob’s managed to effect change: “It’s so gratifying to have all the information we need in one place, and your amazing support whenever we need it. With bob, we’ve been able to get our admin so buttoned down and our processes so slick that we can really focus on what matters. This has helped us create a culture of one big family, where everybody knows and appreciates each other.”

The results

Thanks to bob's radically streamlined processes, Karmarama's HR team has much more time to deal with what's really important, our people
Luke Prebble HR Business Lead

bob began to make a difference at Karmarama straight away – and to absolutely everyone.

  • Employees love using the new system – especially its look and feel, and the convenience of having all the information they need in one place.
  • The holiday booking system is now much more streamlined and efficient – questions about time off have dropped by 98%.
  • bob has cut the amount of time being spent on processes on admin-heavy days by about 50%.
  • Reports are no longer a logistical nightmare: what once took 30 minutes to produce now takes 30 seconds.
  • bob has brought the entire Karmarama team together by making it much easier mark and celebrate birthdays, work anniversaries and other important milestones in people’s lives.

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We believe that successful businesses have one thing in common: good people who feel valued.
And that fast- growing modern businesses need a better way of ‘doing HR’ to attract and keep real talent.

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